Small Brand Mentality

Small Brand Mentality

#1: What's in a name?

Why the slingshot? Is that a wing? Why is it blue? Welcome, friends. Let's dive in and embark on this journey together.

Drew Hartman's avatar
Drew Hartman
Jan 23, 2025
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IT’S IN THE DETAILS

The tip of the iceberg is compelling, but what lies beneath the surface may be where our appreciation blossoms. Our admiration can fueled by intentionality.

FONT AND FORMAT: The Small Brand Mentality yearbook font and format harks back to the vintage collegiate designs we may have worn growing up. It feels nostalgic, but also implicit…

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