✍️#10: THE SPACE RACE: Comparing ON to BANDIT in the content overload economy.

ON, AMAZON, and BANDIT all went to space in April, but how is BANDIT winning the battle of authenticity and impact in sport?

We’ve heard for quite some time now that brand is stronger than ever as a differentiator — that the environment created by a brand for people to identify with is paramount. Simply making good product is “table stakes” as our globalized running economy has increasingly better access to manufacturing partners. As many know, brand is a complex ecosystem, o…