✍️#11: When It Matters Most: How NIKE Excels in Their Own Arena -- BREAKING 4
Similar to Breaking 2, NIKE's Breaking 4 project with Faith Kipyegon shows how they do their best when they create their own world.
NIKE set the tone of “internal storytelling” in 2016 with its Breaking 2 project, which skyrocketed the brand into the stratosphere of boundary-pushing development, the products to an industry-leading perspective, and the athletes, like Eliud Kipchoge, to household names. In NIKE’s recent push to renew their vows in running, they produced a new challeng…
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