Small Brand Mentality

Small Brand Mentality

✍️#17: Breaking down NNORMAL / Kilian Jornet’s "States of Elevation."

How did Kilian and the team expand upon the adventurer's vision and what brand equity does it build in the process?

Drew Hartman's avatar
Drew Hartman
Sep 23, 2025
∙ Paid

BACKGROUND

After a historic performance at Western States, Kilian Jornet announced via social media that he was in search of his next challenge. With the question, “What should I do next,” the comments flooded in encouraging him to take on everything from a range of adventures, FKTs, and iconic races around the world. Days later, he revealed what that ch…

User's avatar

Continue reading this post for free, courtesy of Drew Hartman.

Or purchase a paid subscription.
© 2026 Drew Hartman · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture