In their second go-around within a year, Saucony taps Minted New York for a treatment on their top tier racing shoe. How will they make the most of the moment?
Drew - this is sick to see and I really appreciate you taking the time to make such a thorough post.
To give some more context on the Elite 2's that you all have been seeing. Moira (who is the main contact we work with at Saucony from the technical standpoint - and she is wonderful) called in a favor to the factory to get Shawn, Clay and myself some pairs made to see what they would look like (and so we would have our own shoes to race in since our speed 4 isn't carbon plated).
Really, truly, nothing on the calendar to release them although you will hear it here first... we do have another shoe that we are working on. It hasnt been leaked, teased etc. It is very much under wraps and (legally) I cannot say or show much more lol
Thanks for the added context from Minted. Ascetically, I remember a lot of people talking about their last collab with Saucony, but didn't know a lot about their brand.
I feel like Spring marathon majors are usually where we see new tech launched to the public, and Fall marathon majors are where high-level pros tease prototypes and brands continue to push old models with new flashy colorways. I would be surprised to see the collab drop along side the product launch.
My guess is Fall marathon major with a lot of content leading into it.
Every emerging clothing brand should take notes from how Marcus built Minted. Raw and genuine storytelling at its finest.
They’re definitely up to something big! I hope that larger brands learn from them as well.
What’s one tactic you like the most, Nick?
D17 sounds so cool
Terrance is on a mission!
Drew - this is sick to see and I really appreciate you taking the time to make such a thorough post.
To give some more context on the Elite 2's that you all have been seeing. Moira (who is the main contact we work with at Saucony from the technical standpoint - and she is wonderful) called in a favor to the factory to get Shawn, Clay and myself some pairs made to see what they would look like (and so we would have our own shoes to race in since our speed 4 isn't carbon plated).
Really, truly, nothing on the calendar to release them although you will hear it here first... we do have another shoe that we are working on. It hasnt been leaked, teased etc. It is very much under wraps and (legally) I cannot say or show much more lol
Anyways... Cheers!
- Marcus
Thanks so much for the kind words and the additional context, Marucs! Love to see the squad continuously iterating!
Thanks for the added context from Minted. Ascetically, I remember a lot of people talking about their last collab with Saucony, but didn't know a lot about their brand.
I feel like Spring marathon majors are usually where we see new tech launched to the public, and Fall marathon majors are where high-level pros tease prototypes and brands continue to push old models with new flashy colorways. I would be surprised to see the collab drop along side the product launch.
My guess is Fall marathon major with a lot of content leading into it.
Love this take, Mick! If they go with that option, I’d love to interview them about their content strategy
Thank you Drew for the feature. Back to the grind now!
Thank you for explaining Minted to this Mom!
hahaha always down to help! Excited to see what is next for them.