This was a good read on female creators in F1. https://www.ft.com/content/e4746ae6-4ce0-40ee-a94f-8a3528e539f9 What I think is smart about the Lulu x Lewis partnership is exactly that it helps bring in men, while still also catering to Lulu's core audience (women) who love him and F1 in droves.
This was a good read on female creators in F1. https://www.ft.com/content/e4746ae6-4ce0-40ee-a94f-8a3528e539f9 What I think is smart about the Lulu x Lewis partnership is exactly that it helps bring in men, while still also catering to Lulu's core audience (women) who love him and F1 in droves.
Thank you for sharing this, Lee! I gotta read up on that!