Puma made the MOMENT out of the Boston Marathon with the release of their newest shoe, but what long term effects should we expect in the running industry?
I think that the group of runners using science to hack their BQ times is small but so loud, so the metrics side of things is going nowhere. Very linked to the carbs/hr things with nutrition, sleep via wearables, etc etc etc. This is what so many people want to spend their time and money on, so the grindset narrative will remain.
Great read Drew! I don't really see a huge shift in brands to "prove" the efficiency of their shoes, but do believe those who put the extra effort to do it, whether through independent research or even internally, will be rewarded. I can see the shoe tech creating similar dynamics to age group triathletes/ ironman participants: they'll spend any amount of money to own the best product they can afford. If Puma has the best reputation for that now (I think Nike and adidas are losing their throne) people will lean into it.
I think that the group of runners using science to hack their BQ times is small but so loud, so the metrics side of things is going nowhere. Very linked to the carbs/hr things with nutrition, sleep via wearables, etc etc etc. This is what so many people want to spend their time and money on, so the grindset narrative will remain.
“What gets measured gets managed” but often neglects the good stuff that you can’t measure
Love this take from you, Raz. The "optimizers" as we like to call them, right?
Great read Drew! I don't really see a huge shift in brands to "prove" the efficiency of their shoes, but do believe those who put the extra effort to do it, whether through independent research or even internally, will be rewarded. I can see the shoe tech creating similar dynamics to age group triathletes/ ironman participants: they'll spend any amount of money to own the best product they can afford. If Puma has the best reputation for that now (I think Nike and adidas are losing their throne) people will lean into it.
Great take on this, Joey! I can see that parallel in to triathlon and the concept of "optimizing" through equipment expenditure as well.