Archive - Small Brand Mentality

✍️#11: When It Matters Most: How NIKE Excels in Their Own Arena -- BREAKING 4

Similar to Breaking 2, NIKE's Breaking 4 project with Faith Kipyegon shows how they do their best when they create their own world.

Jun 30 •

May 2025

✍️#10: THE SPACE RACE: Comparing ON to BANDIT in the content overload economy.

ON, AMAZON, and BANDIT all went to space in April, but how is BANDIT winning the battle of authenticity and impact in sport?

May 12 •

✍️#9: PUMA FAST-R NITRO ELITE 3 and the TIPPING POINT of Marginal Gains Marketing.

Puma made the MOMENT out of the Boston Marathon with the release of their newest shoe, but what long term effects should we expect in the running…

May 5 •

April 2025

✍️#8: Building STRAVA for the Creator Economy and Beyond

We've seen countless updates from STRAVA as subscription costs continue to rise, but what about building endurance's SOCIAL platform to include…

Apr 22 •

✍️#7: Noah Lyles vs. Tyreek Hill: Nobody Wins.

A commentary on blending two sports through the shared language of speed and how context is everything when trying to build a fanbase.

Apr 14 •

🎙️Curating NexGen Running Fashion with Running Supply - Listener's Club #3

Listen now | Cole Townsend, marketer and developer shares his story of building Running.Supply -- your one-stop-shop for all things related to running…

Apr 7 •

and

1:23:07

March 2025

✍️#6: Graza x BYU NIL Deal: Non-Endemic Sponsors Enter the Arena

One of the country's powerhouse program gets a SLICK new deal.

Mar 26 •

✍️#5: Lululemon's First Chapter with Lewis Hamilton

Everyone's shared their opinion around the blockbuster signing, but how is it playing out in real time?

Mar 19 •

✍️#4: Who asked for this? ZARA has entered the chat.

ZARA expands their SPORTS TECHNICAL line for 2025 with the "Long-Distance Running Shoe."

Mar 12 •

🎙️Creating Brand Universes for HOKA with Katherine Burgess - Listener's Club #2

Listen now (75 mins) | Katherine Burgess, graphic designer and experiential marketer, shares her origins, inspiration, and development at the…

Mar 5 •

and

Katherine Burgess

1:15:01

February 2025

#3: BIG BRAND VS. SMALL BRAND COLLAB CLASH

Showcasing the converging and competing interests of brand collaborations in sport through the lens of Puma and Represent 247. What does HYROX have to…

Feb 19 •

#2: Minted New York and Saucony renew their vows.

In their second go-around within a year, Saucony taps Minted New York for a treatment on their top tier racing shoe. How will they make the most of the…

Feb 12 •

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